GenuTrace profiles Shivam Gusain, creator of the Double Dividend Protocol — a framework for pairing environmental and economic gains by design. "Sustainability only scales when environmental performance and economic performance reinforce each other by design," says Gusain, who points to COLOURizd's QuantumCOLOUR™ as a working example: lower water, energy, and chemical demand creating measurable operating margin alongside the environmental gain.

COLOURizd named a founding Innovation Hub member alongside Infinity Blue, Sudoc, and Thirty2 — "Together, these innovators show what the Innovation Hub is here to do: help promising technologies move from solution to scale."

One of 15 start-ups selected by CEMATEX for the inaugural Start-Up Valley — "developer of QuantumCOLOUR™… eliminates harmful chemicals while significantly reducing water and energy consumption." Also syndicated by Fibre2Fashion.

A deep dive into wool denim features COLOURizd's partnership with Woolmark. "After extensive testing, we realised they are on to something truly revolutionary for the wool industry," said Birgit Gahlen, Woolmark's R&D director. "The groundbreaking process significantly reduces resource consumption, pollution and costs" — using just 0.5 litres of water per kilogram of yarn.

"The QuantumCOLOUR™ process provides durable solutions, creating faded-to-saturated tonal depths of colour for wool and wool blends," said Julie Davies, Woolmark GM of Processing Innovation. Validated on 100% Merino and blends with cotton, TENCEL™, and nylon.

"What if we could remove water from the equation altogether?" — Jennifer Thompson, on the founding inspiration behind QuantumCOLOUR™. Covers strength gains of 5–20%, fibre-agnostic performance including TENCEL™ trials, and adoption by Wrangler, Lee, and Cone Denim since 2019.

"We developed QuantumCOLOUR as a fully scalable solution from day one, starting at full production capacity and optimising it to seamlessly meet the demands of large-scale manufacturing," said Jennifer Thompson, CEO. Profiles adoption by Cone Denim, GANT, and Kontoor Brands.

"We are excited to partner with COLOURizd, whose innovative dyeing technology aligns perfectly with our mission to promote a circular textile economy." — Romain Narcy, CEO, Re-Matters

Video interview with Jennifer Thompson at IGATEX, discussing the cost savings and sustainability benefits QuantumCOLOUR™ offers mills.

A feature on how QuantumCOLOUR™ changes textile coloration — from process design to performance outcomes.