Thought Leadership

Conventional wet dyeing is one of the most financially and environmentally costly processes in apparel manufacturing. The industry is making progress — but progress and transformation are not the same thing.

Innovation gets celebrated when it improves the process. The industry rarely asks whether the process itself should exist.

Every mill accepts it as fact: adding colour means losing strength. What almost nobody is asking is whether coloration could do the opposite — and what that means for recycled fibre specifically.